Thoughts Surrounding the “Rediscover Jamaica” Campaign

With the Jamaica Tourist Board launching “Rediscover Jamaica” a campaign to target domestic tourism we look at the future of the sector in the wake of COVID-19. To discuss we are joined by Donovan White Director of Tourism at the Jamaica Tourist Board and Dr. Kadamawe Knife Entrepreneurship Lecturer at U.W.I, Mona with a focus on strategic planning for sustainable development.