<p data-start="311" data-end="474">Executive Director of JAMVAC, Joy Roberts, says the move is aimed at strengthening Jamaica&rsquo;s tourism product and securing long-term sustainability in the sector.</p>
<p data-start="476" data-end="814">She explained that while Latin America continues to provide a steady flow of visitors, there is growing interest in expanding both airlift and cruise arrivals from emerging destinations. According to Roberts, diversifying Jamaica&rsquo;s tourism markets will help boost arrivals and ensure consistent growth for the island&rsquo;s tourism industry.</p>

As Jamaica gears up for the 2025 tourism season, Jamaica Vacations Limited (JAMVAC) is shifting focus to new ...

JAMVAC Eyes New and Emerging Markets