Sunrise

Understanding the Role of Artiste Managers & Producers

Behind every artist, there is a team who collaborate and work cohesively to advance their careers. The importance of professional management in the music industry has proven itself to be essential to the development and success of every artiste. Althieno Mcfarlane, C.E.O. of “Chopline Records,” has made significant contributions to the success of popular Dancehall Artiste ‘Valiant’, along with Diplomat Records and Crown Heights Entertainment’s Steco, and is aware of the roles and responsibilities that managing artists entails. They joined us on Sunrise to share more about their roles.

Watch the full interview here:

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